408 smith street collingwood melbourne

Short lease Pop-Up space

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“Change almost never fails because it's too early.

It almost always fails because it's too late.”

 ― Seth Godin

Beautiful image captured by @nikitamillerofficial of their recent activation & launch . An absolute pleasure hosting you guys & look forward to your return soon
@lcimelbourne end of term presentations at 408. Some great projects & ideas around future retail concepts / looking forward to seeing these develop
Womenswear label @nikitamillerofficial showcase their part one collection @408smith from the 16th through to 20th of august. / as a new brand, the journey started in 2017 for the husband and wife duo, who share a common interest in experimenting with the movement of fabric and how it absorbs and carries light in its purest form and fluidity. those specific elements are brought and implemented into their design thinking and process. nikita miller is a womenswear label, headed by the kiwi melbourne based duo. designer nikita miller, born in cape town, graduated from aut with a bachelors in fashion design. creative director omar asadi, born in baghdad, who has been in the creative industry for over ten years. as an independent brand, this allows the duo the flexibility with seasonal launches, ensuring the focus remains on the longevity and quality of each garment. deliberately produced in small quantities allows for local manufacturing and sourcing of quality fabrics and finishes.
Sokudo (So-ku-do) is a Melbourne based lifestyle meets street wear brand that speaks to a spectrum of subcultures. The brand's delivers a culturally relevant experience through apparel, accessories, home goods and conceptual while drawing inspiration from various sources including Japanese lifestyle, military goods & heavy duty work wear. Sokudo remains unique in its brand identity and ability to develop thoughtful designs and high level of service. Come join @sokudostyle launch their 2019 Delivery 3 from 7PM tonight until Sunday 11th!
@daysevenau is a functional work wear label founded by a waitress, made intentionally for wait staff. A cohesive yet functional work-wear solution. For design conscious establishments and sustainability minded, seeking to compliment their overall style and unique dining experience. Join them for their launch party this Saturday from 1- 5PM for art, food & music!
Upcoming installation for jewellery brand @sarahandsebastianjewellery ‘SOLDERED’ event at 408 Smith Street, Collingwood by @studio_edwards / A low linear bench runs the length of the interior providing workspace for three jewellers to solder custom bracelets. Custom stools designed by @furnishedforever provide visitor seating. Opening 19.07.19 / @408_smith / image by Kevin Vang / #solder #installation #retail #luxe #jewelery #studioedwards #408smith
Photographer @johntrif currently showing his Road Trip exhibition with prints from Los Angeles and Palm Springs. Opening tonight from 6PM and showing until the 26th of June.
18. AUGMENTED REALITY ⠀⠀ ⠀⠀ “The emergence of virtual reality, augmented reality, and improved mobile technology will continue to push retail brands to add layers and new experiences to their traditional retail models.” Forbes⠀⠀ ⠀⠀ What is it ? Basically it's superimposing a graphic over an actual picture, or stream of images. Augmented Reality in retail spaces can be a self sales device.⠀⠀ A marketing tool to display further information about products in store. Cultivating shopping experiences & interaction with your brand. Decide whether your brand will adopt technologies such as this. ⠀⠀ ⠀⠀ How can it benefit both customer & brand?⠀⠀ ⠀⠀ #408model #brand #innovation #awareness #strategy #guide #augmentedreality #artificialintelligence #ar #ai
17. FUTURE FASHION: SUSTAINABILITY ⠀ ⠀ Fast Fashion has shifted from designing & producing 2 cycles per year to 50 cycles per year.It is one of the biggest polluters in the world, second to oil - with predictions of resource consumption to triple by 2050. ⠀ ⠀ How will your brand not follow fast fashion trends but instead employ environmental & eco-friendly methods of production ?⠀ ⠀ Image featured : Stella McCartney London Store. The store showcases a range of garments and accessories designed using eco-friendly materials, including vegetarian leather and organic cotton.⠀ #408model #brand #innovation #awareness #strategy #guide #fastfashion #sustainability #ecofriendly #slowfashion #environment
16. STATEMENT: GOOD, FAST, CHEAP ⠀⠀ ⠀⠀ Fast, cheap, and good . Pick two ⠀⠀ ⠀⠀ You can have something quickly, you can have something great or you can have something for not much money, but you can very rarely have all three⠀⠀ Which aspects are most important to your brand?⠀⠀ ⠀⠀ #408model #brand #innovation #awareness #strategy #guide #goodfastcheap #picktwo
15. RETAIL AS GALLERY⠀⠀ ⠀⠀ Defining brand. Retail as Gallery ⠀⠀ ⠀⠀ Gentle Monster revolutionises & blurs the boundaries between retail and gallery. The focus is on providing multi-sensorial experiences to their customers, ⠀⠀ treating the space more like an art gallery than a retail interior. ⠀⠀ ⠀⠀ Image featured : Gentle Monster flagship store, Shanghai⠀⠀ #408model #brand #innovation #awareness #strategy #guide #retail #gallery #retail
14. STATEMENT: AGILITY IS CRITICAL ⠀⠀ ⠀⠀ Embrace change with agility⠀⠀ ⠀⠀ Customers have endless choice - When, where & how they will shop? Be agile. Proactive . Create experiences for your customer . Rather than reacting to emerging market trends . Define them.⠀⠀ ⠀⠀ Look around you. Look at surrounding culture. Entertainment, fashion, news, social media ⠀⠀ Use this awareness to inform how to position and integrate your brand⠀⠀ ⠀⠀ Image featured : Industrial trolleys are repurposed as clothing rails for Browns Fashion popup by Brinkworth as the brand's first retail space outside the UK.⠀⠀ ⠀⠀ #408model #brand #innovation #awareness #strategy #guide #retail #thinksmart #popup
13. INNOVATIVE & EXPERIMENTAL ⠀⠀ ⠀⠀ Brands that don’t innovate will not succeed in retail.⠀⠀ ⠀⠀ Image featured : Johannes Torpe Studio futuristic bike store, Copenhagen. Illuminated white walls and mechanical hoists attached to the ceiling.⠀⠀ ⠀⠀ #408model #brand #innovation #awareness #strategy #guide #retail #cyclestore
12. STATEMENT: ANTI TREND ⠀⠀ ⠀⠀ Trends come and go⠀⠀ ⠀⠀ Rather than mirroring fashion brands. Have the understanding to differentiate yourself to an ever-changing consumer. ⠀⠀ Brands need to reimagine & and redefine themselves by focusing on creating relationships & customer experience. ⠀⠀ ⠀⠀ Image featured : Portuguese brand Claus Porto by Tacklebox - textured wall surfaces used to display soap, candles and perfumes⠀⠀ #408model #brand #innovation #awareness #strategy #guide #tacklebox #Clausporto 3
11. INNOVATION & AGILITY⠀⠀ ⠀⠀ Brands that don’t innovate will not succeed in retail.⠀⠀ ⠀⠀ Image features : New visual identity for fashion label Celine, New York Store, retail spaces as "expansive sculptural interiors" designed by the brand's creative director Hedi Slimane, marking a departure from the typically pared-back aesthetic of the brand's stores⠀⠀ ⠀⠀ #408model #brand #innovation #awareness #strategy #guide #agile #celine #retail
10. STATEMENT : ⠀⠀ ⠀⠀ NO ONE BUYS A CAR BASED ON COST ALONE⠀⠀ ⠀⠀ In a time where consumers are more connected & informed than ever before. Brand reputation & alignment are key. As humans, we generally try to rationalise our emotions. ⠀⠀ Once we have emotionally connected to something, the rational of something like the price, is irrelevant. ⠀⠀ ⠀⠀ Image featured : Bertone 1970 lancia stratos zero concept car⠀⠀ #408model #brand #innovation #awareness #strategy #guide #emotive #aligned #reputation

bookingS & Contact info

Email hello@studio-edwards.com

Telephone (03) 9048 1888