408 smith street collingwood melbourne

Short lease Pop-Up space

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“Change almost never fails because it's too early.

It almost always fails because it's too late.”

 ― Seth Godin

Excited to welcome @sigilsecondhand store tomorrow at @408_smith from 11am / / ‘Sigil Secondhand is a clothing store which is dedicated to the sale of curated secondhand streetwear and designer clothing from brands such as Undercover, Cav Empt, A Bathing Ape, Wtaps, Comme des Garçons, Yohji Yamamoto and more. Expect to browse a large and varied collection of secondhand fashion apparel ranging from 90s vintage japanese designerwear, all the way up to the prominent streetwear brands of today.’ /
408 Smith is a finalist in the 2019 Victorian Premier’s Design Awards! A huge thank you to our supporters & collaborators ✌️ #finalist #premiersdesignawards
Photography exhibition “Alpenglow” by @isabelsylvie__onfilm launches in the space tonight! “Alpenglow” is part of a larger body of work utilising the unique format of film to capture light and shadows in the landscape. Open until the 6th of October - hope to see you there ☺️
@oneruel #FREETIME store melbourne opening tomorrow @408_smith / EP, Autograph signing & exclusive clothing range - get in quick ! / Doors open at 10am #freetime #ruel #melbourne #408smith
Celebrating the release of his brand new EP, Free Time, Ruel will be launching his clothing range & autograph session for the first 200 EP buyers at his exclusive pop up @408_Smith this Saturday!
Beautiful image captured by @nikitamillerofficial of their recent activation & launch . An absolute pleasure hosting you guys & look forward to your return soon
@lcimelbourne end of term presentations at 408. Some great projects & ideas around future retail concepts / looking forward to seeing these develop
Womenswear label @nikitamillerofficial showcase their part one collection @408smith from the 16th through to 20th of august. / as a new brand, the journey started in 2017 for the husband and wife duo, who share a common interest in experimenting with the movement of fabric and how it absorbs and carries light in its purest form and fluidity. those specific elements are brought and implemented into their design thinking and process. nikita miller is a womenswear label, headed by the kiwi melbourne based duo. designer nikita miller, born in cape town, graduated from aut with a bachelors in fashion design. creative director omar asadi, born in baghdad, who has been in the creative industry for over ten years. as an independent brand, this allows the duo the flexibility with seasonal launches, ensuring the focus remains on the longevity and quality of each garment. deliberately produced in small quantities allows for local manufacturing and sourcing of quality fabrics and finishes.
Sokudo (So-ku-do) is a Melbourne based lifestyle meets street wear brand that speaks to a spectrum of subcultures. The brand's delivers a culturally relevant experience through apparel, accessories, home goods and conceptual while drawing inspiration from various sources including Japanese lifestyle, military goods & heavy duty work wear. Sokudo remains unique in its brand identity and ability to develop thoughtful designs and high level of service. Come join @sokudostyle launch their 2019 Delivery 3 from 7PM tonight until Sunday 11th!
@daysevenau is a functional work wear label founded by a waitress, made intentionally for wait staff. A cohesive yet functional work-wear solution. For design conscious establishments and sustainability minded, seeking to compliment their overall style and unique dining experience. Join them for their launch party this Saturday from 1- 5PM for art, food & music!
Upcoming installation for jewellery brand @sarahandsebastianjewellery ‘SOLDERED’ event at 408 Smith Street, Collingwood by @studio_edwards / A low linear bench runs the length of the interior providing workspace for three jewellers to solder custom bracelets. Custom stools designed by @furnishedforever provide visitor seating. Opening 19.07.19 / @408_smith / image by Kevin Vang / #solder #installation #retail #luxe #jewelery #studioedwards #408smith
Photographer @johntrif currently showing his Road Trip exhibition with prints from Los Angeles and Palm Springs. Opening tonight from 6PM and showing until the 26th of June.
18. AUGMENTED REALITY ⠀⠀ ⠀⠀ “The emergence of virtual reality, augmented reality, and improved mobile technology will continue to push retail brands to add layers and new experiences to their traditional retail models.” Forbes⠀⠀ ⠀⠀ What is it ? Basically it's superimposing a graphic over an actual picture, or stream of images. Augmented Reality in retail spaces can be a self sales device.⠀⠀ A marketing tool to display further information about products in store. Cultivating shopping experiences & interaction with your brand. Decide whether your brand will adopt technologies such as this. ⠀⠀ ⠀⠀ How can it benefit both customer & brand?⠀⠀ ⠀⠀ #408model #brand #innovation #awareness #strategy #guide #augmentedreality #artificialintelligence #ar #ai
17. FUTURE FASHION: SUSTAINABILITY ⠀ ⠀ Fast Fashion has shifted from designing & producing 2 cycles per year to 50 cycles per year.It is one of the biggest polluters in the world, second to oil - with predictions of resource consumption to triple by 2050. ⠀ ⠀ How will your brand not follow fast fashion trends but instead employ environmental & eco-friendly methods of production ?⠀ ⠀ Image featured : Stella McCartney London Store. The store showcases a range of garments and accessories designed using eco-friendly materials, including vegetarian leather and organic cotton.⠀ #408model #brand #innovation #awareness #strategy #guide #fastfashion #sustainability #ecofriendly #slowfashion #environment
16. STATEMENT: GOOD, FAST, CHEAP ⠀⠀ ⠀⠀ Fast, cheap, and good . Pick two ⠀⠀ ⠀⠀ You can have something quickly, you can have something great or you can have something for not much money, but you can very rarely have all three⠀⠀ Which aspects are most important to your brand?⠀⠀ ⠀⠀ #408model #brand #innovation #awareness #strategy #guide #goodfastcheap #picktwo
15. RETAIL AS GALLERY⠀⠀ ⠀⠀ Defining brand. Retail as Gallery ⠀⠀ ⠀⠀ Gentle Monster revolutionises & blurs the boundaries between retail and gallery. The focus is on providing multi-sensorial experiences to their customers, ⠀⠀ treating the space more like an art gallery than a retail interior. ⠀⠀ ⠀⠀ Image featured : Gentle Monster flagship store, Shanghai⠀⠀ #408model #brand #innovation #awareness #strategy #guide #retail #gallery #retail

bookingS & Contact info

Email hello@studio-edwards.com

Telephone (03) 9048 1888