408 smith street collingwood melbourne

Short lease Pop-Up space

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“Change almost never fails because it's too early.

It almost always fails because it's too late.”

 ― Seth Godin

Upcoming installation for jewellery brand @sarahandsebastianjewellery ‘SOLDERED’ event at 408 Smith Street, Collingwood by @studio_edwards / A low linear bench runs the length of the interior providing workspace for three jewellers to solder custom bracelets. Custom stools designed by @furnishedforever provide visitor seating. Opening 19.07.19 / @408_smith / image by Kevin Vang / #solder #installation #retail #luxe #jewelery #studioedwards #408smith
Photographer @johntrif currently showing his Road Trip exhibition with prints from Los Angeles and Palm Springs. Opening tonight from 6PM and showing until the 26th of June.
18. AUGMENTED REALITY ⠀⠀ ⠀⠀ “The emergence of virtual reality, augmented reality, and improved mobile technology will continue to push retail brands to add layers and new experiences to their traditional retail models.” Forbes⠀⠀ ⠀⠀ What is it ? Basically it's superimposing a graphic over an actual picture, or stream of images. Augmented Reality in retail spaces can be a self sales device.⠀⠀ A marketing tool to display further information about products in store. Cultivating shopping experiences & interaction with your brand. Decide whether your brand will adopt technologies such as this. ⠀⠀ ⠀⠀ How can it benefit both customer & brand?⠀⠀ ⠀⠀ #408model #brand #innovation #awareness #strategy #guide #augmentedreality #artificialintelligence #ar #ai
17. FUTURE FASHION: SUSTAINABILITY ⠀ ⠀ Fast Fashion has shifted from designing & producing 2 cycles per year to 50 cycles per year.It is one of the biggest polluters in the world, second to oil - with predictions of resource consumption to triple by 2050. ⠀ ⠀ How will your brand not follow fast fashion trends but instead employ environmental & eco-friendly methods of production ?⠀ ⠀ Image featured : Stella McCartney London Store. The store showcases a range of garments and accessories designed using eco-friendly materials, including vegetarian leather and organic cotton.⠀ #408model #brand #innovation #awareness #strategy #guide #fastfashion #sustainability #ecofriendly #slowfashion #environment
16. STATEMENT: GOOD, FAST, CHEAP ⠀⠀ ⠀⠀ Fast, cheap, and good . Pick two ⠀⠀ ⠀⠀ You can have something quickly, you can have something great or you can have something for not much money, but you can very rarely have all three⠀⠀ Which aspects are most important to your brand?⠀⠀ ⠀⠀ #408model #brand #innovation #awareness #strategy #guide #goodfastcheap #picktwo
15. RETAIL AS GALLERY⠀⠀ ⠀⠀ Defining brand. Retail as Gallery ⠀⠀ ⠀⠀ Gentle Monster revolutionises & blurs the boundaries between retail and gallery. The focus is on providing multi-sensorial experiences to their customers, ⠀⠀ treating the space more like an art gallery than a retail interior. ⠀⠀ ⠀⠀ Image featured : Gentle Monster flagship store, Shanghai⠀⠀ #408model #brand #innovation #awareness #strategy #guide #retail #gallery #retail
14. STATEMENT: AGILITY IS CRITICAL ⠀⠀ ⠀⠀ Embrace change with agility⠀⠀ ⠀⠀ Customers have endless choice - When, where & how they will shop? Be agile. Proactive . Create experiences for your customer . Rather than reacting to emerging market trends . Define them.⠀⠀ ⠀⠀ Look around you. Look at surrounding culture. Entertainment, fashion, news, social media ⠀⠀ Use this awareness to inform how to position and integrate your brand⠀⠀ ⠀⠀ Image featured : Industrial trolleys are repurposed as clothing rails for Browns Fashion popup by Brinkworth as the brand's first retail space outside the UK.⠀⠀ ⠀⠀ #408model #brand #innovation #awareness #strategy #guide #retail #thinksmart #popup
13. INNOVATIVE & EXPERIMENTAL ⠀⠀ ⠀⠀ Brands that don’t innovate will not succeed in retail.⠀⠀ ⠀⠀ Image featured : Johannes Torpe Studio futuristic bike store, Copenhagen. Illuminated white walls and mechanical hoists attached to the ceiling.⠀⠀ ⠀⠀ #408model #brand #innovation #awareness #strategy #guide #retail #cyclestore
12. STATEMENT: ANTI TREND ⠀⠀ ⠀⠀ Trends come and go⠀⠀ ⠀⠀ Rather than mirroring fashion brands. Have the understanding to differentiate yourself to an ever-changing consumer. ⠀⠀ Brands need to reimagine & and redefine themselves by focusing on creating relationships & customer experience. ⠀⠀ ⠀⠀ Image featured : Portuguese brand Claus Porto by Tacklebox - textured wall surfaces used to display soap, candles and perfumes⠀⠀ #408model #brand #innovation #awareness #strategy #guide #tacklebox #Clausporto 3
11. INNOVATION & AGILITY⠀⠀ ⠀⠀ Brands that don’t innovate will not succeed in retail.⠀⠀ ⠀⠀ Image features : New visual identity for fashion label Celine, New York Store, retail spaces as "expansive sculptural interiors" designed by the brand's creative director Hedi Slimane, marking a departure from the typically pared-back aesthetic of the brand's stores⠀⠀ ⠀⠀ #408model #brand #innovation #awareness #strategy #guide #agile #celine #retail
10. STATEMENT : ⠀⠀ ⠀⠀ NO ONE BUYS A CAR BASED ON COST ALONE⠀⠀ ⠀⠀ In a time where consumers are more connected & informed than ever before. Brand reputation & alignment are key. As humans, we generally try to rationalise our emotions. ⠀⠀ Once we have emotionally connected to something, the rational of something like the price, is irrelevant. ⠀⠀ ⠀⠀ Image featured : Bertone 1970 lancia stratos zero concept car⠀⠀ #408model #brand #innovation #awareness #strategy #guide #emotive #aligned #reputation
9. DESIRE + EMOTIVE⠀⠀ ⠀⠀ Creating desirability. ⠀⠀ ⠀⠀ The physicality of brand experience is emotive ⠀⠀ Consumers shop with their emotions instead of their wallets. Brands must consider their image to create a culture that matches the values of consumer. ⠀⠀ Extending beyond brand to become cultural figures. ⠀⠀ Increasing engagement & equating their internal culture with their exterior identity. ⠀⠀ ⠀⠀ Image featured : Apple Store, Milan by Foster & Associates ⠀⠀ #408model #brand #innovation #awareness #strategy #guide #loyalty #brandculture
8. FRICTIONLESS PAYMENT⠀⠀ ⠀⠀ Frictionless payment is re-defining retail⠀⠀ POS systems are now cloud-based, increasing the velocity of innovation. A cloud-based point of sale (POS) system allows you to run your store ⠀⠀ from your mobile & bring the checkout to your customers.⠀⠀ ⠀⠀ Aim to enable mobile and contactless payments.⠀⠀ There are nearly 450 million mobile payment users around the world, taking mobile and contactless payments in your store should be a no-brainer.⠀⠀ ⠀⠀ #408model #brand #popup #POS #payments #selling #strategy #guide #cloud
7.PHYSICAL SPACE - CONSIDERATIONS⠀⠀ ⠀⠀ First impressions count!⠀⠀ ⠀⠀ It’s not just what’s at the front. Everything is a part of the equation. From arrangement of merchandise down to lighting.Ideally hire a professional designer. ⠀⠀ If not some creativity, strategic thinking and easy-to-implement design touches can help ⠀⠀ ⠀⠀ Guide your customers throughout the entire space. ⠀⠀ A balance between, space for customers, product & and room for staff.⠀⠀ ⠀⠀ Keep the entry from outside to interior space free of product as this area usually gets overlooked & product won’t get noticed.⠀⠀ ⠀⠀ Go right -90% of consumers immediately turn right when entering a store. Highlight premium products & new merchandise Making it eye-catching will pull consumers deeper into your store⠀⠀ ⠀⠀ Think about the customer’s next move. ⠀⠀ Be strategic about where you place your displays. ⠀⠀ ⠀⠀ Engage the Other Senses Don’t stop at eye-catching. ⠀⠀ Consider the other senses of what all your pop-up shop’s experience will entail.⠀⠀ ⠀⠀ Integrate Technology Strategically ⠀⠀ Touchscreens, tablets & relevant interactivity will increase customer engagement ⠀⠀ ⠀⠀ Image featured : Phillip Lim Store by Schemata Architects⠀⠀ #408model #brand #popup #promote #physical # #selling #strategy #guide #immersive #retail
6.POP UP MODEL⠀⠀ ⠀⠀ Why pop-up?⠀⠀ ⠀⠀ Pop ups can generate excitement & sense of urgency. Retailers do not have sign long leases to promote and sell their products. A wise investment for new startups who want to test the water without having to pay exorbitant rents.Research says pop-up stores cost 80 per cent less to launch than a full-time store.⠀⠀ ⠀⠀ For big brands, pop-ups are a good way to introduce themselves to customers. Offering a chance to companies to meet customers and understand their choices closely. ⠀⠀ Its fact that consumers prefer buying apparel at physical stores. 72 per cent of people would prefer going to a store for purchasing.⠀⠀ ⠀⠀ Image featured : Popup store for fashion brand 'The Arrivals' in collaboration with Dyson⠀⠀ #408model #brand #popup #promote #introduction # understand #selling #strategy #guide #popup #retail
5.DESIGN CONSIDERATION - TOTALITY ⠀⠀ You’re 279.64 times more likely to climb Mount Everest than click on a banner ad.⠀⠀ ⠀⠀ Rather than the obvious steps design, make & sell. Consider the selling as part of the design process. ⠀⠀ How is the sales process designed ? ⠀⠀ Online & physical ? What is the process for the buying experience ? ⠀⠀ ⠀⠀ ( Image featured : Unit9 light installation UK )⠀⠀ #408model #brand #sales #selling #strategy #guide #retail

bookingS & Contact info

Email hello@studio-edwards.com

Telephone (03) 9048 1888